Merdeka 2026 · 31 August

A Merdeka activation is easy. A memorable one is engineered.

Merdeka deserves to be celebrated loud and proud. Not with another flag and a bunting, but with an activation people remember. Scroll down and pick yours.

The Setups

Five ways to own the floor this Merdeka.

We've already done the brainstorming. Pick the one that catches your eye, and we'll personalise it around your brand from there.

01Guest pointing at her Which Malaysian Dish Are You? result on a mall screen
IMX Engine™ · Interactive

Which Malaysian Dish Are You?

The quiz that stops the queue.

A few quick questions, then a personality report card that reveals their dish. Nasi lemak, rendang, cendol, roti canai. Instantly shareable, endlessly debatable.

Everyone wants their result. Everyone posts it. That's free reach for your brand, one guest at a time.

02Guest reacting to the AI Try On Every Culture booth showing traditional dress
IMX Engine™ · Interactive

Try On Every Culture

Baju Melayu, saree, cheongsam. One tap.

An AI wardrobe booth. Guests pick traditional dress from any culture and the engine puts them in it, instantly, photo ready.

One nation, every culture. The unity story your brand gets to own. People try five looks before they leave.

03Guest painting a digital batik pattern and peeling the printed sticker
IMX Bespoke™ · Custom build

Paint Your Own Batik

The keepsake that outlives the event.

A digital batik canvas. Guests paint their own pattern, no two alike. We print it on the spot as a die-cut sticker they peel and stick straight onto their Touch 'n Go, laptop, or phone.

A branded thing they carry every day. Your logo rides in their wallet long after the floor is packed up.

04Merdeka Frames photo strip and branded photo booth with KL skyline design
IN:FRAME™ · Capture

Merdeka Frames

The crowd-pleaser that never misses.

A clean photo booth with Merdeka overlays designed for your brand, not off a template shelf. Fast prints, instant sharing, a queue that keeps moving.

High throughput, low fuss. Everyone leaves with a print, and your brand is on every single one.

05Guest holding up her Front Page Merdeka newspaper print
IN:FRAME™ · Capture

Front Page Merdeka

You, on the front page.

A newspaper print booth with Merdeka layouts. Guests become the headline, framed in a mock front page they'll read, laugh at, and pocket.

People keep a good newspaper print. It sits on the desk, not in the bin, with your masthead on it.

The Instamedia difference

Most vendors clock out after dismantling. We come back with the data.

Every setup above quietly captures what happened on your floor. This is what you walk away with once the crowd goes home.

Footfall

How many people actually stopped at your activation, not just walked past it.

Dwell time

How long they stayed hooked. The number that tells you the idea worked.

Leads captured

Contacts and opt-ins you can follow up long after the event ends.

Demographics

Who showed up. Age, gender, the real makeup of the crowd you pulled.

Peak hours

When the floor ran hottest, so you staff and schedule the next one right.

Preference data

What they picked, tapped and chose. A read on what your audience actually wants.

It all lands in one place: your live IMX Analytics Dashboard. Proof for the report upstairs, not just nice photos.

How it works

From WhatsApp to the floor.

Tell us your event

Date, brand, rough crowd size. One WhatsApp message is enough to get us started.

We shape the concept

You get a setup built around your brand and your floor. No charge to see the idea.

We build and run it

Green light and we take it from there. Build, deploy, crew on the day, data after.

Pick a setup. We'll build it.

Tell us your date and your brand. We'll shape the rest.

Lock in your Merdeka setup Still deciding? Browse our work first.