Trusted by brands that don't settle
The World Cup is the biggest cultural moment in sports.
Your activation can't afford to be forgettable.
We build interactive game experiences that stop people dead in their tracks — and give you the data to prove it.
The World Cup isn't just a tournament. It's a cultural moment that hijacks attention for an entire month. Every bar, every mall, every brand activation space becomes a football venue.
The question isn't whether your audience cares. It's whether your brand shows up with something worth stopping for.
Guests become the controller. Full-body Kinect sensors track movement and project players into branded 3D environments in real time. No wearables. No tutorials. Just instinct.
Real balls. Real kicks. LIDAR sensors measure speed and trajectory while a projected 3D stadium reacts on impact. AI goalkeepers adapt to each player. Ball speed tracked to the metre.
Treadmills, bikes, or custom rigs become portals into fully branded game worlds. Pixel avatars. Live leaderboards. Prize mechanics built in. Deployable across multiple cities simultaneously.
IMX Engine™ and IMX Bespoke™ are built, owned, and maintained by us. No third-party licences. Full control from concept to code.
Your marketing team gets engagement metrics, leaderboard data, and first-party analytics. Live. From anywhere.
We move quickly without cutting corners. Tight timelines are standard for us. Quality is non-negotiable on every build.
Creative direction, hardware setup, on-site tech support, post-event reporting. You show up. We handle the rest.
No two activations are the same, so neither are our quotes. We scope every project around your event format, venue, audience size, and campaign goals.
You'll get a clear, line-item proposal with no hidden costs. What you see is what you pay.
We align on your brand goals, event format, audience, and venue. You get a tailored concept proposal with mockups. Not a generic deck.
Week 1Our dev team builds the game, branded assets, and data layer from scratch. Hardware integration runs in parallel. Everything purpose-built for your campaign.
Week 2–4We handle transport, setup, and full on-site testing. You arrive to a fully operational activation with our tech crew standing by.
Event DayYour dashboard is live the second the activation starts. Engagement metrics, leaderboard rankings, participant data. All real-time, all accessible from anywhere, all ready to export the moment you need it.
Real-TimeActivations start from RM15,000 per event. Pricing is custom-scoped based on your venue, audience size, and campaign goals. Every quote includes concept, hardware, setup, tech crew, and real-time analytics — no hidden costs.
Three core formats: motion and body-tracking games (Kinect), physical sports simulations with AI goalkeepers (LIDAR), and branded arcade experiences with leaderboards deployable across multiple cities.
Typically 4 weeks. Week 1: concept and mockups. Weeks 2–4: custom build and hardware integration. Event day: we handle transport, full setup, on-site testing, and standby tech crew.
June 11 to July 19, 2026 across the USA, Mexico, and Canada. 48 match days, 5 billion+ projected viewers globally — the biggest cultural moment in sports.
Yes. Every activation includes a live dashboard with engagement metrics, leaderboard rankings, participant data, and export-ready reports — accessible from anywhere, no need to be on-site.
Yes. Our branded arcade experiences support multi-city simultaneous deployment with shared leaderboards and centralized analytics. A recent Sun and Sands Sports activation ran across 3 cities with 693 participants.
Puma, Nike, Tudor x David Beckham, Huawei, Victoria's Secret, Sun and Sands Sports, and many more. Over 500 activations delivered since 2012.
Yes. Creative direction, game development, hardware, setup, on-site tech support, and post-event reporting. One vendor. One invoice. No need to coordinate multiple suppliers.
Lock in your concept now. Production slots are limited and the timeline is real.
