Sepang  /  2 to 4 October 2026

F1 is back
at Sepang.Don't panic.

The race is at Sepang. The attention is everywhere else. Five concepts that have already run at live events. Race skin is the easy part.

Tell us the brief See the five

01  /  The moment

Nine years since the last one.
Nobody is promising a next one.

Sepang gets one weekend and the country talks about it for a month either side. A national conversation handed to you at no cost, and no ticket required to join it.

Most Malaysians will experience this through a screen. In a mall, at a mamak, at somebody's viewing party. You are borrowing the moment, not the venue.

Where these go

  • AMall atrium roadshow
  • BRetail store takeover
  • CCorporate events and viewing nights
  • DShowroom or dealership
Busy mall atrium with a multi-storey glass roof, escalators and an event activation on the ground floor

02  /  The stations

Five we have already made.

Race theme goes on top. The engineering underneath has been through a full event weekend.

IMX Engine™ / Interactive game

Put your reaction time to the test.

Buttons light up at random across the wall. Hit them before they go out. Drivers manage 0.2 seconds. Guests find out where they land, and the quickest hands hold the board until somebody takes it off them.

IMX BESPOKE™ / Adapted build

One wheel. One hot lap.

Hands on the steering controller, one lap of the circuit, one time on the board. Everyone thinks they are quick until they see where they sit. The one people come back to twice.

IMX BESPOKE™ / VR experience

One tyre. Good luck.

Headset on, wheel gun up, one tyre to change. Twenty men do the full set in two seconds. See how you go with a quarter of the job.

IN:FRAME™ / Custom photobooth

Sit in. Look up. Smile.

Guests climb into a mock race car and a camera mounted directly overhead shoots straight down into the cockpit. The angle nobody else has. Prints on the spot, QR download for the phone.

IN:FRAME™ / AI photobooth

Everyone leaves as a driver.

Get scanned, and AI puts you in full race suit and team colours. Prints as a lanyard pass, worn around the venue for the rest of the day. Your brand walks the crowd without you paying for the space.

03  /  The difference

Most vendors clock out after dismantling.
We come back with the data.

Everything lands in the IMX Analytics Dashboard. Live, from the first scan, on any browser you log into.

Eight, every job

01FootfallEveryone through the station
02Dwell timeAverage minutes held
03Completion rateStarted against finished
04LeadsDetails given willingly
05DownloadsPrints and photos taken away
06DemographicsAge and gender across the day
07Peak hoursWhen to staff up
08Preference dataWhat guests chose

04  /  How we work

Brief in. Report out.

Same five steps on every job, whether it is one concept or all five.

01

Brief

Venue, dates, rough headcount. We come back with what fits and what it costs.

02

Build

Software, structure and print, all made in our own workshop. Your brand, your rules on capture.

03

Test

Full run-through before it leaves us. Nothing gets debugged on your floor.

04

Live

Our crew on site for the duration. Dashboard running from the first scan.

05

Report

Numbers in your hands, ready to drop straight into the deck.

Designed, developed, delivered under one roof

Tell us the brief. We'll build the tech.

Send the venue and the dates. We come back with what fits, what it costs, and when it has to be locked.

WhatsApp us

Production slots close before the race does.