And this year, someone is going to ask what your activation budget contributed to it.
If your company is listed, sustainability reporting is not optional anymore. Bursa phased it in. Big caps started in 2025. The rest of the Main Market started this year. ACE Market is next.
So someone in your company now has to fill in that report. And they are going around asking every department for numbers.
Finance has numbers. Ops has numbers. Procurement has numbers. Marketing has a photo of the booth.
Phased under the National Sustainability Reporting Framework. Timelines vary by financial year end. Confirm your group with your company secretary.
Nothing here is a concept slide. Four are products we deploy every month. One is new. All five replace something you were otherwise going to print, hand out or throw away.
It goes in the car park bin, or the bottom of a tote, or the office pantry counter by Monday. We take the printer out and put a live counter in its place. Photos land instantly by QR, AirDrop or WhatsApp, where people actually keep things.
So you reprint. Then someone argues at redemption, then a promoter tallies by hand and gets it wrong. One passport follows the guest across every station and every venue instead. Nothing to reprint, nothing to lose, nothing to count manually.
You print 200, collect 40, and half of those just say "good" in the comments box. Put it on screen while everyone is still in the room and the response rate stops being a problem. Knowledge checks, live polls, post-session surveys, phone as controller.
A claw machine full of plastic capsules is not an ESG activation, it is a waste dispenser with a queue. So we kept the mechanic and emptied the machine. Grab the prize on screen, redeem it as an e-voucher to the phone. No capsules, no leftover stock at teardown.
Malaysia has a bin colour system and almost nobody remembers it. A poster has never once fixed that. Sixty seconds, three strikes, live leaderboard. We expose the gap in twenty seconds and correct it at the moment of failure, which is the only moment anyone actually retains it.
Footfall, dwell time, completion rate, leads, demographics and peak hours still run underneath all five. The avoidance count sits on top, and it is the only part your sustainability team can actually use.
One download is one 4R print not produced.
Counted items multiplied by the actual stock weight.
Prizes redeemed digitally. Nothing plastic leaves the machine.
The total line. This is the one that goes in the report.
Sample figures from a 3-day, 2-venue roadshow. Your own counts run live on the IMX Analytics dashboard throughout the activation, and export the moment it ends.
These were not briefed as ESG projects. They just happened to replace everything a traditional activation would have printed, stocked or thrown away.
Sensor-equipped paddles driving a custom 3D pickleball court. Players took their gameplay clip and leaderboard card home by QR, with no app, no email capture and nothing printed at the booth.
A ministerial address turned into an interactive holobox avatar. Attendees navigated reform messages on screen and pulled extended policy detail through QR instead of a printed delegate pack.
A touchscreen knowledge game for medical professionals, sized to 60 to 90 second congress breaks. Scores, tiers and the leaderboard ran entirely on screen, so nothing was printed and nothing was tallied by hand.
Figures as published on our project pages. These activations predate the avoidance counter, so they report engagement, not counted avoidance.
Message us on WhatsApp with your date, venue and footfall estimate. You'll get a straight answer, not a deck.